Market Development Representative (m/w/d)

We are ONECompany!

 Every day, in every part of our company, we combine excellence, precision, and creativity with passion. We work across Europe in diverse teams—yet still as one ONECompany. Different perspectives, common goal: creating solutions that really make a difference.

You don’t just think about sales operationally, but strategically — and you enjoy opening up new markets, developing target customers, and building a high-quality pipeline for sales? Then join our team as a Senior Market Development Representative (m/f/d) and play a key role in driving our growth in target market/region/industry.

If you want to do be part of a team that sticks together, takes responsibility, and learns from each other, then you've come to the right place.

• You will develop and shape our market development strategy for defined target segments.
• You will identify and prioritize target accounts, map buying centers, and engage the relevant decision-makers.
• You will execute highly targeted outbound campaigns via phone, email, and social selling, positioning our solutions at the management level.
• You will qualify opportunities against clear criteria and hand them over seamlessly to our Account Executives.
• You will collaborate closely with Marketing to create and optimize targeted campaigns and content formats.
• You will analyze market trends and competitor activity, translating insights into concrete recommendations for Sales and our go-to-market approach.
• You will support the coaching and onboarding of junior MDR/SDR colleagues.
• You will use Salesforce, LinkedIn Sales Navigator, and marketing automation/ABM tools on a daily basis to drive your account and lead strategy.
• You will segment target accounts, build smart outreach sequences, and orchestrate touchpoints across multiple channels, including email, social, phone, and events.
• You will leverage profiling and intent data to engage decision-makers with the right message at the right time.

• Several years of experience in B2B sales, sales development, market development, or business development — ideally in industry.
• A proven track record in generating and developing complex B2B opportunities.
• Confidence and credibility when engaging with C-level stakeholders and senior functional leaders.
• Strong command of CRM systems and sales tools, with the ability to actively use data to manage and optimize your activities.
• Excellent communication and negotiation skills, combined with a structured, goal-oriented working style.
• Fluent German and good English skills.
• Strong practical experience with CRM systems, preferably Salesforce, and ideally with marketing automation tools such as HubSpot, Marketo, or Pardot, as well as account-based marketing approaches.
• Solid experience with LinkedIn Sales Navigator and digital prospecting methods.
• You thrive in a digital sales environment, work confidently with playbooks, sequences, and KPIs, and continuously refine your approach.

Join us and become part of SoftProject! Click the Apply button below and send us your application – including your CV and certificates – along with your earliest possible start date and salary expectations.

Got questions? Our People & Culture Team has your back:

• jobs@softproject.com
•  +49 7243 56175 0

About Us

For over 25 years, SoftProject GmbH has been developing smart solutions for the digital world. With our low-code platform, we simplify business processes across industries, making them faster, more efficient, and easier to manage. Our customers digitize workflows effortlessly using intuitive graphical tools—programming skills? Not required.

Today, over 300 companies worldwide rely on our product and our team of more than 200 colleagues continues to drive SoftProject’s success in Germany, Spain, and France. You can expect exciting projects, modern technologies, and a workplace where ideas matter, team spirit thrives, and innovation is fun.

Work Your Way – Hybrid work & flexible hours to suit your life.

Family-Friendly Policies – Nursery subsidies & parental support.

Office Vibes – Dogs welcome, free parking, fresh fruit, great coffee & smart food options like Foodji (our digital food fridge).

Fun & Culture – After-work events, summer & Christmas parties, team sports events like B2Run, JobRad & a strong ONECompany spirit.

Perks & Extras – Onboarding kit, anniversary & life-event gifts, EGYM Wellpass for your wellbeing, corporate benefits platform & referral program.